Easy How To: Form Conversion Tracking in Google Analytics

Last Updated on January 25, 2021 by Roshan Parihar

Are you looking for form conversion tracking in Google Analytics for your WordPress website?

Tracking form conversions of your website give you the most valuable metrics to find which form gives you more conversions. This helps you to improve your performance and generate more leads.

To grow your online business, you need to convert your website visitors into customers. This can make it easier for you to get the exact form and the page from where you are getting more conversions. It can help you easily identify your audience’s interest and provide relevant offers to them that generate more sales.

If you are using WordPress, it’s a very easy process to track form conversions using the MonsterInsights plugin. After you start using this plugin, it becomes an automated process for your website to track form conversions directly from the WordPress dashboard.

In this post, you will learn an easy how-to guide for form conversion tracking in Google Analytics. Follow the step-by-step process given below to add form conversions tracking feature to your website.

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How to Set Up Form Conversion Tracking in Google Analytics

To add form conversion tracking features to your WordPress website, you can use the MonsterInsights WordPress plugin. With more than 2,000,000 users, it is the #1 and the most trusted Google Analytics plugin for professional marketers to connect with Google Analytics and start tracking your website performance.

MonsterInsights is the best plugin for WordPress that helps you to easily connect with your Google Analytics account. After that, you can easily find analyze your website traffic on your WordPress dashboard. It is the best option for anyone who wants to start to analyze their website traffic to know your visitors that converts to regular customers. You can use its Form addon to add form conversion tracking features to your WordPress website.

Let’s start the step-by-step process to easily track form conversions below:-

Step 1: Create an Account with MonsterInsights Pro or Higher

First of all, you have to open the MonsterInsights homepage to start creating an account with it. You can also use the below button to go to the homepage of the plugin

➜ Go to MonsterInsights Homepage

On the homepage, you have to click the ‘Get MonsterInsights Now’ button to go MonsterInsights pricing page.

On the pricing page of MonsterInsights, there are three plans available to select for your account. The ‘Pro’ and higher plans provide ‘Form’ addon that help you to start tracking form conversions on your website. I recommend you to select the ‘Pro’ plan as you will get all the essential features in this single package. The ‘Pro’ plan has high potential to get huge results with its powerful features you need to easily analyze and grow your online business.

The founder of the plugin is very confident about their product and its features, If you are not satisfied with the features of the plugin over the next 14-days, they will happily refund 100% of your money with no questions asked.

So, all the premium version of MonsterInsights comes with a full satisfaction guarantee. See the image below showing the 100% no-risk double-guarantee from the founder of the plugin.

After you click the ‘Get Started’ button given under the plan you select in the pricing page above, you will get a page where you have to enter your account information and select a payment method.

Enter your name, email, and phone number in the account information. After that, select your preferred payment method and enter details and click the ‘Complete Checkout’ button to complete the purchase.

After that, you need to login into the email account that you have provided in the account information above. You have to check the MonsterInsights email to your email id account to confirm and verify your email. This is required to complete creating your MonsterInsights account.

Step 2: Install MonsterInsights Plugin and Connect with Google Analytics

When you have completed creating an account with MonsterInsights, you have to log in to your WordPress admin dashboard to install the MonsterInsights plugin. This is required to connect your WordPress website with the MonsterInsights account created above.

To install the MonsterInsights plugin on your WordPress website, go to the WordPress dashboard menu option Plugins >> Add New and search for the plugin as showing below.

You will get the MonsterInsights plugin and click the ‘Install Now’ button to install and active the plugin a showing above.

After that, you need to follow the step-by-step process that helps you to connect your website with Google Analytics using MonsterInsights in the guide whose link is given below. After that, you can return to this page to read further step to follow for form conversion tracking.

Follow this guide to Connect with GA ➔ How to Connect with Google Analytics in WordPress

Let’s start installing the Form addon that adds form convertion tracking features to your WordPress website.

Step 3: Enter Activation Key to Activate with MonsterInsights Account

As you have installed the MonsterInsights plugin and successfully connected your WordPress website with Google Analytics. You can now enter your MonsterInsights license key to connect with your ‘MonsterInsights Pro’ account you have created above.

To do this, you need to login into your MonsterInsights accounts to get the license key. After you get the license key of your ‘Pro’ account, visit the WordPress dashboard menu option Insights >> Settings and click the ‘General’ tab there. You will get the input box as indicated below in the image where you need to enter the license key of your ‘Pro’ account and click the ‘Unlock Pro Features Now’ button.

After that, you will get a popup that displays you are going to connect your WordPress website with MonsterInsights. Here, you have to click the ‘Connect and Install MonsterInsights Pro’ button to complete connecting your ‘MonsterInsights Pro’ account to get the benefits of its premium features.

Step 4: Install and Activate MonsterInsights Form Addon

After you have completed the above steps, you can install the MonsterInsights Form addon that adds the form conversion tracking features to your WordPress website.

To install the Form addon, visit the WordPress dashboard menu option Insights >> Addons.

You will get a page where there are many MonsterInsights addons available for your install and activate to add more features to your website. Scroll down the page to find the Form addon, click the ‘Install’ button given under the Form addon to install and activate it on your WordPress website.

After the installation of the addon on your WordPress website, your website starts tracking every form conversion from now.

Let’s find out how you can check the form conversions using MonsterInsights on your website.

Step 5: MonsterInsights Reports on Form Conversion

To get the reports on form conversions, go to WordPress dashboard menu option Insights >> Reports.

You will get a reports page where there are many report tab to check. To get form conversion tracking reports, click the ‘Forms’ tab that displays the reports on form conversions as given below:

The above image shows the Form Name or ID, Impressions, Conversions, and Conversion Rate. You can customize the reports according to your needs to check the required form performance.

The above report displays the source or medium of form conversion. However, MonsterInsights send the events of form conversions to your connected Google Analytic accounts. You can check the source/medium of conversions as well as the pages in Google Analytics that gives you more conversions.

Let’s find out the source/medium of conversions in Google Analytics with the below step.

Step 6: Check Source or Medium of Form Conversion in Google Analytics

To get the source/medium of conversions, you need to login into your Google Analytics. Visit the Google Analytics dashboard menu option Events >> Top Events as showing below.

Here, you have will get the ‘Form’ event category that is tracked and record by MonsterInsights to Google Analytics. Click the ‘Form’ event category to get the event action.

After that, click the ‘Conversion’ event action as indicated in the image below. The is required to check the form conversion of your website.

Here, you will get all the forms and the conversions you will get from these forms. To check the source/medium, click the ‘Secondary dimension’ as indicated in the image below:

You will get various options where you have to select the ‘Source/Medium’ as indicated in the image below. Here, you can also select the ‘Page’ to get the pages that give you more conversions. But, for now, select the ‘Source/Medium’ to get the source or medium that gives you more conversions.

After that, it displays the list of forms and the source or medium that gives you conversions on these forms. This is useful to optimize your forms to increase the performance of your forms and conversion rates that helps you generate more sales.

So, you have successfully added form conversion tracking features on your WordPress website. Also, you have checked the source/medium and pages that give you more conversions.

You can now analyze these reports to improve the performance of your website and increase conversion and revenue of your website.

Conclusion

MonsterInsights is the best solution for every WordPress users to easily install and start tracking form conversions. It comes with all the features with the Form addon that helps easily get source or medium of conversion. You can also check the pages that give your conversions.

After getting all the reports, you can optimize your pages and forms to increase conversion rates and generate more sales easily.

➜ Download MonsterInsights Plugin Now

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I hope you like this post of Easy How To: Form Conversion Tracking in Google Analytics. If you have any queries regarding the tutorial, please comment below.

Also tell me, what other features MonsterInsights you are using on your website, do commenting below.