Last Updated on September 8, 2021 by Roshan Parihar
Are you looking for the best Marketing Automation platform for eCommerce businesses? In this Omnisend review, you will find why Omnisend is the #1 Email Marketing and Automation software for eCommerce websites.
You can generate more leads for your eCommerce store and convert them into regular customers using Omnisend. It helps you in Email Marketing to communicate seamlessly with your customers via email, push notifications, and SMS.
Omnisend can easily connect with your online eCommerce store to import your customers, carts, orders. After that, you can increase your sales on autopilot using the top features of Omnisend.
In this Omnisend review, I am going to discuss everything about the Omnisend with screenshots need to know about Omnisend platform. You will find out the top features, benefits, pricing, pros & cons, and pricing & discount at the end of this post. So, you can decide to give Omnisend a try (or not).
It comes with a great free plan but with more functionality to send 15,000 emails/month for free and easy to get started.
You can get started with Omnisend for Free here
With all the features you expect for an eCommerce business, Omnisend is worth trying to send emails with Marketing Automation.
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What is Omnisend?
Omnisend is an omnichannel marketing automation platform especially developed for eCommerce businesses. It is not just a platform to send emails, but also gives marketing automation, push notifications, SMS Marketing, Lead Generation with Forms & Popups, Landing Pages, Google Ads & Facebooks Ads, and more.
Founded in 2014 by Rytis Lauris and Justas Kriukas who started it as an email marketing platform with a priority for eCommerce marketers. It is launched with a mission to provide an omnichannel marketing automation platform.
The founders helped thousands of eCommerce businesses to build great relationships with their customers. They have a team of 150+ employees with offices in three locations in the UK, US, Lithuania.
With an easy-to-use interface, drag-n-drop editor, 5-channels for the full omnichannel offer, 40+ integrations with eCommerce apps, and 50,000+ happy customers worldwide, Omnisend provides tons of features that make it the #1 choice for any size eCommerce business.
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Who Uses Omnisend?
Omnisend has more than 50k customers worldwide that makes it more popular and a trusted platform for eCommerce Marketing Automation. They achieve that much success because it more values quality over quantity. Here is the list of big-names who are using Omnisend for Email Marketing and Marketing Automation:
- Black Mango
- Fit Queen
- Duke Cannon
- Inglot
- Kaftan Life
- Net-A-Porter
- Little & Loved
- Organic Aromas
- Renew Skin
- Snatcher
- Vortex
- Jiggy
- and more
Apart from these companies, Omnisend is suitable for all types of eCommerce businesses in all industries.
What is the Cost of Omnisend?
Omnisend is an affordable solution for any size eCommerce business whether it is small, medium, and large. It comes with pricing options that suit eCommerce marketers to grow their revenue.
Get Omnisend Free Account (No Credit Card Required)
Although, it comes with a Free plan that gives more functionality to send 2,000 emails/day, create unlimited email lists, unlimited email campaigns, RSS emails, Transactional emails, and more.
The price is based on the number of subscribers you have and the number of emails to send in a day. The more subscribers you have, the more you have to pay. Here are the pricing options (for up to 500 subscribers) of Omnisend that you can choose to select for your account.
| Plan Name | Cost Per Month (in $) | Monthly Email Volume | Number of Subscribers |
|---|---|---|---|
| FREE | $0 | 15,000 | Unlimited |
| STANDARD | $13 | 15,000 | 500 |
| PRO | $80 | 15,000 | 500 |
Out of these plans, I recommend starting with the ‘PRO’ plan to get all essential features for eCommerce marketing.
The premium versions give more clever features for eCommerce Marketing Automation including Email Campaigns, A/B testing, Branding, Segmentation, Send Time Optimization, Landing Pages, Push Notifications, SMS Message, and more.
Omnisend Review: Top Features of Omnisend
Omnisend Review: Email Campaigns
The email campaigns are the emails you create and send to your customers. You can easily create and manage an email campaign on the campaign management page given below. To create a new email campaign, you have to click the ‘New campaigns’ button.
After generating leads from your website, you can easily send personalized emails to them. You can include offers and discounts to your emails based on the products they searched on your website. It helps you easily convert your leads into customers.
Omnisend Review: Ecommerce Marketing Automation
The eCommerce marketing automation is the workflow you can create for your customers to send emails on autopilot. It sends emails to your customers based on the actions and behavior they perform on your eCommerce store.
There are many workflows available on Omnisend as given below. The left side contains the filter that you can use to filter the workflows. After that, you can choose the required workflow to create for your customers
It helps you generate more revenue from your eCommerce store without the need for any efforts.
Omnisend Review: Popups and Forms
Popups still can help you to generate more leads and conversions from your eCommerce websites. Below are the form types that you can create using Omnisend.
You can easily create signup forms using Omnisend drag-n-drop builder. It also comes with many pre-made form templates that you can use to create a signup form with just a single click.
The below image shows the gamification that you can add to your website to generate more leads. This can give you more conversions dramatically and attract visitors to play gamification.
Omnisend Review: Landing Pages
The landing page is a separate page that you can create and generate more conversions. There are many pre-made landing page templates that you can choose and create pages in minutes.
Omnisend Review: Drag-n-drop Editor
The drag-n-drop editor is useful to create any type of design you want for your eCommerce store. The below images show that template on the left-hand side and the draggable block on the right-hand side.
You can drag-n-drop the form elements to add to your forms. The editor is also useful to edit and modify your chosen template.
Omnisend Review: Email Templates to Save Time
Omnisend comes with many pre-made templates that you can use to create any type of email campaign. You need to just choose an email template for a quick start. After selecting an email template, you can use drag-n-drop builder to create the design of your choice.
Omnisend Review: Contact Management
The contact management system helps you to easily manage your email lists. You can add, update, and delete your email list of subscribers. Below is the contact management page that contains the list of email subscribers of your eCommerce website. You can click the ‘Add contacts’ button to add a new contact of subscribers.
You can also do segmentation of your email list of subscribers to create more targeted email subscribers. Below is the list of set of rules that you can define for segmentation.
Omnisend Review: Multi-Store Account
It supports multi-store accounts to connect to a single Omnisend account. After connecting your multiple stores, you can easily manage them from one single account. You can easily grow your marketing strategy and generate more revenues.
The feature is also useful to analyze all your store together in a single place. After that, you can improve your marketing strategy to grow your customers for your eCommerce store.
Omnisend Review: 40+ Integrations
You can easily integrate Omnisend with your favorite apps. Omnisend comes with 40+ integration options that you can use to grow your business with more functionality. The below image shows the apps like WordPress, Magento, BigCommerce, Opencart, and more.
If you are using WordPress to create your eCommerce store, you can easily integrate it with Omnisend using the plugin. Also, if you are using Shopify to create your eCommerce store, you can easily integrate it with Omnisend using the plugin. The same applied to other apps if you are them to create your eCommerce store.
SMS Marketing
SMS marketing is useful to send eCommerce sale notifications to your customers to attract them. The customers click on the links on your SMS and visit your online store to buy products. This way, you can generate more revenue from your eCommerce business.
Web Push Notifications
The web push notifications are useful to send updates on your eCommerce store about the products. It is also useful to grow your audience and convert them into your regular customers.
Analysis and Reporting
You can analyze your store and get useful insights the improve the performance of your eCommerce store. Omnisend gives analysis reports about your customers. You can check reports based on the country, product pages, and campaigns that generate more sales.
Let’s find out how you can create emails and send them to your subscribers using Omnisend.
How to Create Emails Using Omnisend (Step-by-step Guide in Omnisend Review)
Follow the step-by-step given below to learn how to create emails and send them to your subscribers.
Step 1: Create an Account with Omnisend
First of all, open the Omnisend homepage to sign up and start using its Email Marketing and Marketing Automation services. On the homepage, click the ‘START FREE TRIAL’ button as indicated in the image below.
You will be taken to the registration page where you have to fill in your email, password for your account, and select preferred options. After that, select the checkboxes that you are agreeing to their terms of services and newsletters. Click the ‘Sign up’ button to proceed further.
Check your email and open the mail from Omnisend to click the confirmation link to activate your Omnisend account.
After that, enter your personal information like your name, the name of your business, and your website. Click the ‘Continue’ button to proceed further.
The last process is to select your country, city, and enter your address. Click the ‘Continue to Omnisend’ button to proceed further.
Furthermore, you will get a welcome page where you have to click the place indicated in the image below.
Now, let’s connect Omnisend with your eCommerce store by clicking on the ‘CONNECT YOUR STORE +’ button.
You will get different store apps like WooCommerce, Magento, Shopify, and others. Select the app that you are using to create your online eCommerce store and connect with your Omnisend account.
After you have completed the above processes, you will be taken to the Omnisend dashboard whose first appearance is as showing below.
Step 2: Start Creating an Email Newsletter
In the dashboard, you have to click the ‘Campaign’ menu option as indicated in the image below.
You will be taken to the email campaign list page. To create your campaign, click the ‘New campaign’ button as indicated in the image below.
After that, you will get different campaign types to create. You have to select the ‘Email campaign’ option to start creating your email campaigns.
Now, it will start the process of creating the email campaigns. Here, you have to make campaign settings by entering the subject line, sender’s name, and sender’s email address. Other options are optional and not required to fill. Click the ‘NEXT STEP’ button to proceed with the email settings.
Step 3: Choose an Email Newsletter Template to Quickstart
After that, you have to create an email design for your email campaign. I recommend you select an email template to quickstart. The email templates are pre-made and beautifully designed with responsiveness.
To select an email template, click the ‘Themed Templates’ option as indicated below to get pre-made templates.
Furthermore, you will be taken to the page where you will get Omnisend drag-n-drop editor to easily change email content. The right-hand side of the page shows the useful elements that you can drag-n-drop to your email campaign.
Add your brand logo and change the content according to your requirements.
Step 4: Select an Email List or Recipients
After that, select an email list to which you want to send the email campaign. After selecting the subscribers, click the ‘NEXT STEP’ button to proceed further.
Step 5: Schedule and Send Your Email Newsletter
Now, this is the last step where you can start sending your created campaign to your subscribers. There are two options to select that are ‘Send now’ and ‘Schedule for later’.
You can select the ‘Send now’ option to send your campaign immediately to your subscribers. If you want to schedule your campaign to send later, you can choose the ‘Schedule for later’ option.
That’s all!
Congratulations!, you have successfully created your email newsletter design and scheduled it to send to your subscribers.
Omnisend Discount Deal 19% Off in Omnisend Review
Follow the step below to get Omnisend at 19% discount price:
- First of all, open the Omnisend homepage.
- In the homepage, click ‘PRICING’ menu option to go to the pricing page.
- In the pricing page, select the ‘Annually’ plans radio button to get Omnisend at 19% discount. I recommend you to choose ‘PRO’ plan to get all essential features at one single pack.
Congratulations!, you have successfully activated the Omnisend discount Deal to save with 19% Off.
Pros and Cons of Omnisend
Pro of Omnisend
- It comes with a user-friendly interface to easily design emails to send to your customers.
- Omnisend can easily be integrated with almost every popular eCommerce platforms.
- You can send upto 2,000 emails and create unlimited subscribers with its free plan.
- It can save your time with marketing automation.
- Easy to create emails by adding products directly from your eCommerce store.
- Expert customer suppor team to resolve every problems in minutes
Cons of Omnisend
- Limited options to create email designs.
- If you don’t have an online store, you will not be able to use Omnisend.
- Lack of advanced tracking system.
FAQS on Omnisend Review
Q1. What Does Omnisend Do?
Answer: Omnisend is a omni-channel marketing automation platform that comes with features like Email Marketing, SMS Marketing, Push Notifications, Whatsapp, Advanced Segmentation, Facebook Ads, Google Ads, and more at one single platform.
Q2. Can I Use Omnisend For Free for my eCommerce Store?
Answer: Yes, Omnisend comes with a free plan with you can send upto 2,000 emails and create unlimited subscribers. It can be helpful for you to start doing email marketing when you have tight budget.
Q3. Omnisend VS Mailchimp: Which One is Better for eCommerce store?
Answer: Out of them, Omnisend is specially made for eCommerce stores. You can easily connect your eCommerce stores with Omnisend to use all its features with your store.
Q4. Can I Connect my Shopify Store with Omnisend?
Answer: Yes, you can connect Omnisend with your shopify store. After you signed up with Omnisend, you have connect your Shopify store by clicking on the Shopify icon in the Omnisend dashboard. After making connection, you can create emails by adding products directly from your Shopify store.
Omnisend Review Conclusion: Is It Worth to Buy Platform for eCommerce Marketing Automation?
Yes, Omnisend is worth buying platform for any size eCommerce store. It provides many other useful features described above that you can use to generate more revenue for your eCommerce businesses.
You can seamlessly communicate with your customers by sending emails, SMS, and push notifications. After generating leads from your eCommerce store, you can send emails that contain offers and discounts to generate more sales.
If you are running an eCommerce business online, Email Marketing can still be the best choice for you. It gives you higher returns with very little investment. Omnisend can be the best solution for you to achieve big in your online eCommerce marketing.
Start Your Free Account with Omnisend Today (No Credit Card Required)
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