Lead Generation: A Guide For Beginners ( + 5 Pro Tips to Do It)

Last Updated on October 29, 2021 by Roshan Parihar

Lead generation is the most efficient way to get more customers for brands and businesses. If you are running a business online, you have to generate leads to increase sales. Without generating leads, it may happen that you hardly generate sales for your business.

Many businesses find it difficult to convert visitors into customers to increase revenue. Generating high-quality leads is the key to success and get more sales faster. Qualified leads are the motivated peoples who are in a ready condition to buy some products as a customer.

To generate leads for your business, you need to know the basics of lead generation and the legitimate process to do it. Without getting the right way of doing it, you will not be able to generate sales.

There are many marketing strategies and methods to start generating leads online. However, you need to use the best method that suits your business to collect quality leads for more sales.

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If you are running an eCommerce website, lead generation is the most important part of your business to market your products. After generating leads, you can start doing email marketing to take followups and convert leads into customers.

In this post, I have covered up everything about lead generation to save your time and help you generate leads and get more customers online.

So, let’s get started.

Table of Contents

What is Lead Generation?

Lead generation is the process of capturing the email ids of users or customers to send emails. It is the most efficient way of generating sales when doing it in the right way.

If you are able to generate high-quality leads that are more targeted, the chances are that you can easily start generating immediate sales with promotions. After generating leads, the next step is to send emails and motivate customers to buy something that gives benefits to them

There are many ways of generating leads and you need to find the best way that gives you more targeted leads for your business. The high-quality leads or the targeted lead is the user that is more interested in your products. It helps you generate more sales and increase the revenue of your business.

Let’s read further to find the best way for your business to capture qualified leads.

How Lead Generation Works?

In lead generation, businesses start collecting the email ids of their customers using a lead generation form or sign-up form. They create a landing page with a signup form and start generating traffic to that page using their website traffic or running paid ads.

Businesses attract visitors to landing pages by giving them free downloads, eBooks, and other digital products for free. People don’t mind entering their email ids and get the free download as a bonus.

After collecting the email ids of customers, businesses send marketing emails to attract users with the features and benefits of their products.

How to Generate Quality Leads that Converted (Step-by-step Process)?

Here is the step-by-step process that helps you generate high-quality leads:-

Step 1: Create Landing Page with Signup Form or Lead Generation Form

To start generating leads, you need to create a landing page with a signup form where you can capture leads using the form. A landing page is a web page that you have to create for users to land and convert into leads.

There are many available platforms available online to start creating landing pages with a sign-up form. After tried and tested the best landing page builder platforms, I recommend our readers to use Unbounce. It is the #1 platform that comes with like drag-n-drop page builder, A/B testing, 100+ pre-made templates to a quick start, real-time editing, popups & sticky bars, and 24/7 customer support.

You have to follow the guide given below to lead how to use Unbounce to create a landing page with a signup form to generate leads.

Follow Guide ➔ How to Create Landing Page in Unbounce that Converts

After you have done creating your landing page with the signup form, you can move further steps below.

Step 2: Connect it with an Email Marketing Platform to Collect and Manage Leads

When you have completed creating your landing page with the signup form by following the guide whose link is given above. You also need to integrate your landing page signup form with an email marketing platform to save your leads. The email marketing platform should be easy to use and gives you the flexibility to save as many leads as you want.

After trying and testing the best email marketing platform, I recommend our readers to use the Sendinblue email marketing platform. It is the #1 platform to easily save unlimited leads without spending any money. The platform comes with features like.

Step 3: Design a Welcome Message For Leads

After you have completed creating your landing page with the signup form and integrating the form with the best email marketing platform. You have to create a welcome message that is useful to send to your leads immediately on signup. This is the best chance for marketers to motivate leads and convert them into buyers or customers.

As you have integrated your signup form with the Sendinblue email marketing platform. You have to visit it and sign in to start creating a welcome message.

Step 4: Finally, Drive Traffic to Generate Leads

Here are some of the top ways of driving traffic to generate high-quality leads.

1. Using A Blog (Recommended)

You can start a blog to create an online presence and attract leads with organic traffic from search engines. People are eager to get useful information online to grow their knowledge. Billions of searches happen each day from search engines.

After creating your blog, the next step is to create quality content with valuable information for your website visitors. You can create more engaging content for visitors to get traffic from search engines.

Also, you can offer a free download to attract visitors to click and visit the landing page that contains the signup form. People have to fill that form by providing their email id to be eligible to get the downloads. After your visitors fill the form they will get a welcome email that also contains the download link.

You will get the email and the visitors get the free eBook. So, a win-win offer for both people. This is the first buyer’s journey for visitors to convert to your regular customer.

Here are the tips to generate high-quality leads from your blog:-

Try to create content based on the niche for which you generate the leads. For example, if you want to generate leads based on the people interested in Email Marketing, you need to create content based on email marketing.
Offer downloads related to the content you are offering. By doing this, you can easily get a targeted audience that brings more sales easily.
Do segmentation to divide leads based on the sub-topic your leads are interested in your content.

After collecting leads, you can start one-to-one personal communication with them via email. You can target leads by sending them about the features and benefits of the products you want to promote.

When you think the lead is highly motivated to buy the product. You can send promotional offers and discounts to attract them and convert them into buyers.

2. Running Google Ads

If you have sufficient funds to promote your landing page and generate leads, you can run Google Ads. It is an online advertising system where you have to pay search engines to display your page at top of the search.

Driving traffic to your landing page requires creating more engaging content and the knowledge of SEO. Using a blog takes time to index pages to search engines and rank content for traffic.

Marketers who want immediate traffic and results can use Google Ads that is the paid service of Google. Searching is a large source of traffic for many marketers to generate leads. The page that is showing at the top of the search is getting huge traffic.

Major search engines like Google and Bing offers paid services to get the content at the top of the page. The service cost is a bit high as you have to pay $100 or more for only a single click.

Each clicks you are getting from search engines is high-quality and more targeted to easily convert to leads and sales. You don’t need to work more on these leads to convert them into sales.

It can be a better option for marketers to grow their business online and increase revenue. However, I will not recommend it to people who have a very low budget.

So, if you have enough budget to pay to search engines, you should definitely try running ads to generate more leads for your business.

3. Social Media Ads

Social media sites getting billions of traffic each day. It can be the best source of traffic for your landing page to generate leads.

Facebook is one of the best places to start and get traffic to your landing page. You can post your content to Facebook for free with a link to your landing page to drive traffic. However, the free option to generate traffic takes time and requires more and consistent work to get traffic and engagement.

To get immediate results for generating traffic, Facebook offers a paid service where you can use Facebook Ads. In this service, you need to pay them for each engagement they generate for your content. It is a promotional plan of Facebook where you promote your content and increase reach.

The paid Facebook Ads prices are based on locations in which the cost of running ads in US and UK countries is very high. This is because the people are willing to purchase countries that help you increase the revenue of your business.

If you have enough budget, I recommend you try Facebook Ads. It is a good source of traffic that gives a more targeted audience to easily generate leads. After that, you send emails with promotional offers to convert them into sales.

Top 5 Lead Generation Platforms (Most Trusted)

Here is the list of most trusted lead generation platforms:-

1. Unbounce

Unbounce is the #1 landing page builder to start creating landing pages for more conversions. Landing pages are the pages that are made only for getting conversions or generating sales.

It is using 15,000+ top brands to easily build high-converting landing pages for generating leads. Unbounce comes with 100+ pre-made templates to quickly create landing pages for your website.

You will also get features like drag-n-drop builder, Auto Image Optimizer, Two-Step Optin Forms, Custom Thank You Pages, A/B Testing, AI Power Optimization, Dynamic Text Replacement, Real-time Data Dashboard, Popups & Sticky Bars with Trigger by action, URL, Target by Location, and Integration with CMS & Email Marketing Platforms.

2. OptinMonster

OptinMonster is the #1 lead generation plugin for WordPress to easily capture leads from your website. You can easily boost your conversions with its Exit-Intent Technology feature. It displays a popup immediately when the visitors trying to leave your website. This grabs the attention of visitors and you can attract them with offers for more conversions.

It is trusted by more than 1 million to easily convert traffic into subscribers, leads, and sales. Almost 70% of visitors leave websites without doing anything. You can grab them by displaying their promotions with a signup form with its Exit-Intent Technology.

The plugin comes with top lead-generating features like Exit-Intent Technology, Lightbox Popup, Floating Bars, Gamified Wheels, Page-Level Targeting, Exit-Intent Technology, and more. In addition to this, you will also get 100+ pre-made templates for all its features to quickly start creating campaigns for your website.

3. Sendinblue

Sendinblue is the all-in-one marketing platform to start doing email marketing, SMS Marketing, Push notifications, and many other tools on one single platform. It helps you easily generate leads and take follow up with emails to convert them into sales.

If you want to start doing email marketing, Sendinblue can be the right choice for your business. It is a cloud-based digital marketing platform to grow your business online.

It comes with features like Email Marketing, SMS Marketing, Push Notifications, Instant Chat Systems, Marketing Automation, Transactional Emails, Advanced Segmentation, Dedicated Landing Pages, Signup or Lead Generation Forms, A/B Testing, Integration with your Favorite Apps (Like WordPress), and Real-time Analytics Reports.

4. WPForms

WPForms is the #1 best form builder plugin for WordPress websites. You can also integrate all your forms with the best email marketing platforms to capture leads from your forms on your website. It can be the best choice for a marketer to convert your simple form into a lead capturing form.

It is trusted by more than 4 million users and the most popular among users to easily build smarter forms that bring leads and sales. Top business owners using WPForms on their websites to build a smart business online.

The plugin comes with a 100% no-risk full money-back guarantee. Its top features are Drag-n-Drop Form Builder, Contact Forms, Payment Collection Forms, Survey Forms, Newsletter Forms, Registration Forms, Smart Conditional Logic, Marketing & Subscription Forms, Spam Protection, and 100+ Pre-made Templates to Quickly create any type of forms in minutes.

5. LiveChat

Livechat is the software to add chat support to your website for faster communication with your customers. You can use this feature-rich tool to get its built-in ticket system and chat window for communication in 40+ languages.

With more than 33,000+ top companies using Livechat software used by some big names like LG, Nikon, Virgin, Atlassian, and more. It is one of the most trusted and powerful platforms that come with easy-to-use features.

The software provides top features like Chat tools, Customer Engagement, Chat Widget Customization, Security, Livechat API, Ticketing System, Sales & eCommerce, Team Management, Messaging Channels, Reports & Analytics, and 24/7 Expert Support. In addition to this, you can also integrate it with 200+ favorite apps to directly use on your website and generate leads.

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