Do you want to know what is soft bounce rate? how you can reduce it in email marketing?
After you build your email list, you start creating campaigns to send emails to your subscribers. When you click the send button, some of your emails get bounced and didn’t deliver to your subscribers.
If you are a marketer, this can be a frustrating thing for your business. Your recipient will not see your emails to open and check your content. It’s important that your subscribers should receive your emails to see your message. This helps you get conversions and sales for your business.
But, if your subscribers didn’t receive your emails in their email inbox, you will definitely lose revenue for your business. There are two types of bounces in email marketing that are soft bounce and hard bounce. You need to know what type of bounce you get after you send emails.
In this post, you will learn what is soft bounce in email marketing and what are the efficient and useful ways to reduce it. So, let’s get started.
What is Soft Bounce in Email Marketing?
A soft bounce email is an email that is not delivered to the recipient’s inbox. It is a temporary email bounce problem on the recipient’s side because of the reasons like Inbox Quota is Full, Server is Temporarily Down, Message Too Large to Receive, etc.
If the recipient’s email address is currently not available to receive an email, it doesn’t mean that the recipient’s email address is invalid. The email address is valid but temporarily unavailable to receive messages.
Many top email sending services (like Sendinblue) automatically resend emails for up to 72 hours until delivered. When the recipient still didn’t receive the email after 72 hours, the email service provider totally suppresses the email address.
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Increasing the soft bounce rate can create a negative impact on your reputation as a sender. It is highly recommended to pay attention to your email list to work on soft bounce emails. You can follow the most efficient tips given below to reduce the soft bounce rate.
Reasons for Soft Bounce Emails
The common reasons for soft bounce emails in email marketing are given below:-
- Inbox Quota is Full: The recipient’s email inbox is not able to receive new emails as its quota is full. When the recipient deletes some emails, it can start receiving emails again.
- The server is Temporarily Down: If the server of the recipient is temporarily down, you cannot be able to send emails to the recipient’s inbox.
- Message Was Too Large to Receive: It can be possible that the size of the email campaign is too large to reach the recipient’s inbox. Consider reducing your email size to help so that the recipient will be able to receive emails.
- Domain Related to the Email is Expired: The recipient domain is expired and the recipient has to renew their domain to start receiving emails again.
How to Reduce Soft Bounce Rate in Email Marketing (7 Effective Ways)
Here are the 7 effective and useful ways to reduce soft bounce rate in email marketing:-
1. Use Double Opt-in Signup Forms
Double opt-in is the signup process that gives you a more accurate email address that is able to receive your emails. In double opt-in, the recipient needs to verify their email address before getting added to the email list.
The subscribers need to fill out the signup form given on your website. After that, the subscriber will receive an email that contains the button to click and confirm their email address. The subscribers receive the verification email which means the recipient is ready and active to receive emails.
This way you will get an activation email in your email list that will not give your soft bounce.
Read Our Guide ➜ How to Create Double Opt-in Signup Forms
2. Regularly Use Email List Cleaning Services
If you already have an email and you experience soft bounced emails, you can start using the best email list cleaning services to clean your emails. The cleaning services perform verification and validation of each and every email in your email list.
It can help you remove duplicate emails, check inactive emails, Spam Emails, Hard Bounce Emails, Identify MX Records to Find Valid Emails, and many more. You will get more accurate results after using the email cleaning services (like Debounce).
To keep your email list healthy and reduce the soft bounce rate, you should consider cleaning your email list every month.
3. Make a Segmentation of your Email List
Segmentation is the way of breaking your email list into small parts according to the interest of your subscribers. If you send emails your subscribers want to read, you can reduce your soft bounce rate easily.
Top email marketing platforms (given here) comes with advanced segmentation feature to create segmentation. After that, you can create campaigns according to the needs of your subscribers. You can send emails according to the segmented email lists.
This way you can make your email list more accurate and according to the subscriber’s content needs. You can send content and promotions according to the requirements of your subscribers. It can help you easily generate more conversions and sales.
4. Use Most Reputed Email Service Providers
Most reputed email service providers come with every tool to easily create a more accurate email list. When you create a campaign and send emails, it can easily find soft bounced email addresses. It can help you easily monitor and mark your email list for soft bounces.
After you send email campaigns, you can check the result of soft bounce. The most reputed email service providers (like Sendinblue) help you easily filter soft bounce email addresses from your email list.
You can easily check them directly on your email service provider dashboard. After that, you can temporarily remove it from sending the list to get no soft bounce in the future.
If you have an eCommerce website, Omnisend can be the best option for you. You can easily connect your store with it to create campaigns using your real products. It can also help you to check soft bounced email addresses.
5. Send Regular Emails to Build Trust
After creating your email list, you should consider sending regular emails to your subscribers. If you don’t send regular emails, you cannot be able to create a better reputation among your subscribers.
You need to build a great relationship with your subscribers and help them to solve their problems. Suppose, if you send an email after a long gap of 2 months. Your subscribers may forget that they subscribed to your email list. They may also consider your received email as spam.
The subscribers can also add you to their blocked list and you will no longer be able to get your emails reached to their inbox. So, it’s recommended to send regular emails at lead one in a week to build a great relationship with your subscribers. It can help you reduce your bounce rate in email marketing.
Read Our Guide ➜ Easy How To: Email Marketing Automation for Beginners
6. Avoid Spammy Content on Your Emails
Recipient inboxes are created with tools to reduce malicious emails to protect them from spam. Spam content is also the main cause of soft bounce as it’s temporary until you remove spammy content from it.
Avoid using long subject lines from your emails and words like $$$, Sale Sale Sale, Huge Money, etc. in your email content. This content will be treated as spam and your emails will not reach your subscriber’s inboxes.
The long-sized images are the spam content that should avoid when creating emails for your subscribers. Design your emails according to your subscriber’s needs without spamming.
7. Use Professional Email Address as a Sender
A professional email address matched with your brands helps you make branding among your subscribers. If you have the domain name ‘example.com’, you should consider sending emails as ‘[email protected]’ to look professional.
If you don’t have a professional email address, you can easily create one with your domain name. For this, you should consider getting a domain name for your business to create branding online
Namecheap is the most trusted domain name provider platform to buy domains at the very lowest price. You can buy any type of domain for your business. After that, you can create a professional email address to send emails to your subscribers with it.
FAQS on What is Soft Bounce
Q1. What Does it Mean Soft Bounce?
Answer: Soft bounce means a temporary email bounce because of reasons like Email Inbox Quota is Full, Temporary Server Down, Large content in the Email, etc. After the issue gets resolved, you will be able to send emails to reach the recipient’s inbox.
Q2. What’s the Difference Between Soft Bounce and Hard Bounce?
Answer: Soft bounce is a temporary bounce problem that can be resolved with time. However, hard bounce is a permanent bounce problem because of invalid emails, Expired Domains, Email Address Syntax Errors, etc.
Q3. Should I Remove Soft Bounce Emails?
Answer: You should continuously monitor the soft bounced email addresses. If the soft bounce rate does not reduce, you can consider removing those email addresses from your email list. These email addresses in no longer valid and accurate to receive emails again.
Q4. How to Avoid Soft Bounces?
Answer: You can follow the below-given effective ways to avoid soft bounces:-
- Use double opt-in signup forms
- Clean your email list in a regular manner
- Send emails to your subscribers to ask them to update their information
- Use double opt-in signup forms
- Avoid spammy content to creating email campaigns
- Consider sending regular emails to your subscribers
- Create segmentation to send emails according to your subscriber’s needs
Reducing soft bounce rates is not a tough task for email marketing professionals when using the best email marketing platforms. It can help you easily mark each soft bounced email in the report section. After that, you can monitor it to find out whether it is valid or not.
You can also use the best email list cleaning services for email verification and validation. It can check for Soft Bounced Emails, Hard Bounced Emails, Invalid Emails, Duplicate Emails, Invalid MX Record Checks, and more. You can easily make your email list healthy and accurate with it.
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