What is an Email Marketing Campaign? (Beginners Guide)

Last Updated on July 5, 2022 by Roshan Parihar

Do you want to learn what is an email marketing campaign and how to create one?

You have to build an audience for your business by converting your website visitors into leads and sales. If you want to build your audience, you can learn the process of how to start doing email marketing. You can easily get more leads and conversions with email marketing.

After you build an audience for your business, you create email marketing campaigns to send to your audience to communicate with them. The communication may include educating people to know the product and encourage them to generate sales.

Email marketing is still the most efficient way to build a great relationship with your audience. It can help you easily generate leads and sales for your business. A successful email marketing campaign grabs more attention, generates more leads, and increases revenue by increasing sales.

When you know how to create a successful email marketing campaign, you can do a wonder for your business by grabbing the attention of your audience. You need to know how to start creating email marketing campaigns the right way for the right people.

In this post, you will learn what is email marketing campaign is and the top 5 tips to create a successful email marketing campaign. So, let’s get started.

Table of Contents

What is an Email Marketing Campaign?

The email marketing campaign is the email designed to send to the audience or customers in a business. It contains a subject, text content, and a call-to-action (CTA) button to get user’s clicks. The users either converted to leads or directly converted into sales when they click the call-to-action (CTA) button.

In email marketing, you create campaigns to send a single email or series of emails to your audience. The series of emails are useful to take followups of your audience to convert them into a customer.

You can also create a segmentation of your email list to get a more targeted audience to send email campaigns. To convert the audiences into sales, you can add offers to attract audience with discounts.

If you want to achieve a goal, series of emails are useful to encourage the audience to convert into sales. You can teach people about the features and benefits of the product. Also, you can share offers and discounts to attract an audience to generate sales.

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Many email marketing platforms (like Sendinblue, Constant Contact, etc) provides useful features to easily build an audience and creating successful email marketing campaigns. After building an audience, you can send email campaigns to get more conversions and sales with these platforms.

Want to Create Email Marketing Campaigns

Read My Guide on How to Create Email Marketing Newsletters or Campaigns

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Reasons Behind Creating Campaigns

There can be many reasons behind creating email campaigns and a few tops of them are given below:-

Know Your Audience: To get a more targeted audience for your business, you can send personal emails to your audience to easily understand their needs. After that, you can crease segmentation to get a more targeted audience that gives more conversions.
Grow Traffic:
If you have built an email list for your business, you can easily gain more traffic by creating an email marketing campaign. Your audience opens emails you sent to them. After that, they click the link on it to visit your website that gradually increases your traffic.
Generate Leads and Sales:
You can create landing pages for your audience to generate sales. After that, you can add the page links to the emails that your audience clicks to visit the pages. The page contains discounts and offers to easily attract audience and convert them into sales.
Increase Revenue of Your Business: The email campaigns can increase your revenue by generating more sales for your business. You can easily increase your revenue by sending a single campaign to multiple persons. It can generate multiple sales with just a single email campaign.
Take Followups: Series of emails are useful to take followups of your audience to convert them into customers. You can motivate your audience in each email to encourage more sales from them. There are many email marketing platforms (like Sendinblue, Constant Contact, etc) offer features to create email series.

7 Tips to Create a Successful Email Marketing Campaign?

Here are the top 7 tips to help you create a successful email marketing campaign:-

1. Write Attention-Grabbing Subjects

When you start adding an attention-grabbing subject to your campaigns, you can easily increase click-through rates. You can use the same attention-grabbing subjects that you are using as a headline for your website posts.

It is the first thing that your audience sees and decides whether to go through that email or not. You can make the emails personal to the audience by adding a person’s name with the subjects. many research shows that emails that include a person’s name give more clicks and increase engagement.

Always use to-the-point subjects for emails to clear the topic immediately in just a single view. Never make it large enough subjects that lose the attention of your audience. Tell the people what they want in the subject that shows the content type in the email.

Read Guide: 164 Best Email Subject Lines to Boost Open Rates

2. Create More Targeted Email List

A targeted email list ensures of high conversion rate in email marketing. Website owners build an email list for their business to get conversions and sales. However, they do not focus on creating a targeted email list. The result is that their email list leaves them without any sales and conversion.

To generate more target email lists, you have to create content and offer the downloads related to that content. Also, do segmentation in the email list to collect emails based on the content they are searching for on your website. Segmentation helps you build an email list that is more relevant to your promotions.

Did you know that 70% of visitors to your website leave immediately without looking at your content? If you are running an eCommerce website, you may lose more customers. However, you can grab attention by using the Exit-Intent technology of OptinMonster to get crazy conversions.

The Exit-Intent technology immediately displays campaigns at the time when the users are about to leave your website. You can add a signup form to collect leads or add offers and promotions to generate sales. It can also help you collect more targeted leads for your business that can be easily converted into sales.

3. Do A/B Testing

You can create emails and do A/B testing to find out which one is working better for your business. In A/B testing, you create the same email with different subject lines or content. After that, you send emails to find out which email gives your more click-through rates and engagement.

It helps you easily improve the performance of your email campaigns. After getting which one gives high performance, you can optimize your emails to get more traffic, conversions, leads, and generate more sales.

You can use the top email marketing platforms (like Sendinblue) that give an A/B testing feature. A/B is the most valuable part of email marketing to grab more attention for more conversions. You can easily choose the best option for your business with A/B testing.

4. Send Followup Emails

Follow-up emails are important in email marketing to encourage the audience to become customers. If you want to generate sales, you can send regular follow-up emails with different useful features of the product to attract users.

You have to solve the most painful problem of users to pull them into sales. It cannot be the process that looks at more salesy and asking users every time please buy that. That’s not the professional way of doing email marketing and can make users angry.

The reason is enough for your audience to unsubscribe from your email list. After that, you cannot be able to reach the person again. So, always try to explain the benefits of the product in each follow-up email for motivation. When the user finds the most useful product that can really solve their product, you will definitely generate a sale.

5. Know Your Audience

Your audience is everything for your business and without an audience, you cannot create a successful business. However, you need to understand your audience and the problems they are facing. After knowing your audiences, you can easily create problem-solving content and step-by-step guidance.

Try to find their interest and behavior to get more conversions and sales. You can use the best Google Analytics tools (like MonsterInsights) to gather more information about your audience like location, interest, behavior, demographics, and more.

After knowing much information about your customers, you can easily create successful email campaigns that generate sales. It helps you target your audience according to their requirements to get positive results.

6. Add CTA (Call-to-Action) Buttons to Attract Clicks

Create to-the-point emails and add CTA (Call-to-Action) button that is visible to your audience. It helps users to take further action to achieve the goal of your emails. Don’t use too many buttons that confuse your audience and will not give your required results.

You have to give proper instructions to users to pull them into the CTA (Call-to-Action) button and get clicks. The CTA (Call-to-Action) button is also useful to add links to other content to increase engagement. Be clear with the goal you want from the CTA (Call-to-Action) button on your emails.

The CTA (Call-to-Action) button decides whether the users become buyers or increase your website traffic. But, keep in mind to use the single button with a link to take action. Don’t use more than one button that gives no engagement and reduces click-through rates.

7. Create Attractive Email Design

You can attract your audience with beautiful-looking email designs. People are more likely to read your email when they find it attractive. If you send bad-looking emails, your email will not attract more clicks and engagement.

While creating email designs, make sure it is responsive and automatically resize itself according to the screen sizes. Use beautiful-looking images in your emails that grab the attention of users. You can also use text content in images to clear the topic of your emails in just a single view.

There are many email marketing platforms that come with pre-made responsive templates to quickly create emails. I recommend our users to use the Sendinblue email marketing platform that comes with 100+ beautiful-looking email templates. The templates are arranged according to different categories that you can select to find the best templates.

FAQS on What is an Email Marketing Campaign

Q1. What are the Different Types of Email Marketing Campaigns?

Answer: Here are the types of email marketing campaigns:-

Welcome Emails
Regular Emails
Lead Generating Emails
Follow-up Emails
Sponsorship Emails
Transactional Emails
Request Emails
Story Telling Emails

Q2. Which Platform Should I Use to Create Email Marketing Campaigns?

Answer: here is the list of the top 5 Best Email Marketing platforms to create email campaigns:-

Sendinblue (#1 Email Marketing Platform + Free)
Constant Contact (Premium Email Marketing Platform)
GetResponse (All-in-one Solutions)
Aweber
Omnisend(Best Marketing Platform for eCommerce Websites)

Conclusion: What is an Email Marketing Campaign?

Email marketing campaigns are the best way to engage with your audience. It is the most efficient method to communicate personally with people. You can send emails to a single person or multiple people to generate traffic and conversions.

If you have an online business, email marketing is the must-try method recommended by marketing experts to grow customers online. I recommend the Sendinblue platform to our readers to use and easily create email campaigns.

Get Free Sendinblue Account Now

Sendinblue comes with a free plan that helps you build an unlimited email list. You can also build a more targeted audience with its segmentation feature. Also, it provides almost every feature to build a successful business online with email marketing.

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